Where it started.

Our History

A partnership that changed how Canada and the world thinks about sport development.

Sport for Life exists to build healthier, more active communities. That starts with physical literacy: giving every person the chance to build foundational movement skills in quality environments, so they are active for life.

In the 1990s, Istvan Balyi, a Hungarian sport scientist, partnered with Richard Way, A chartered professional coach and manager of coach education for the B.C. government. Their work led to the Long-Term Athlete Development framework, built out into sport-specific versions for every federally funded national sport organization in Canada, and to the founding of Sport for Life itself.

"It was a two-way street where he was the brilliant physiologist who looked at planning and periodization, and I was the pragmatic systems guy who was looking at the athlete and what you really needed to effectively implement their planning. We complemented each other's skills, with his intellect and academic perspective juxtaposed against my practical 'how can I create a system around my athletes to utilize this knowledge' focus."

- Richard Way, Founder of Sport for Life

Over time, they built a leadership team to grow and refine the work. What began as a focus on national and international sport systems expanded into two more priorities: raising the value of physical education and physical activity in schools, and treating physical literacy as a shared community responsibility, not just an individual one.

That shift took shape when Sport for Life received funding to work directly with nine Canadian communities, bringing local sectors together around a shared, customized approach to physical literacy. That work grew into the RBC Learn to Play project, then into the Physical Literacy for Communities initiative.

Where we are today

Sport Canada continues to fund our work building the Long-Term Development in Sport and Physical Activity framework and training the leaders and organizations who deliver it. From the beginning, we've worked with national sport federations and Olympic committees in more than 65 countries.

We're also funded by provincial governments, hospital and healthcare foundations, community grants and foundations, and international bodies. That funding supports training across the education, recreation, health, Indigenous, and community sectors, helping people of every age and ability build the confidence, skill, and motivation to stay active for life.

Two decades of growth.

Major Milestones

The people, projects, and publications that shaped Sport for Life.

Over the past two decades, Sport for Life has become a global leader in advancing physical literacy, quality sport, and lifelong participation in physical activity.

1995

Istvan Balyi and Richard Way publish "Long-Term Planning of Athlete Development: The Training to Train Phase."

1999

Balyi creates the first version of the Long-Term Athlete Development (LTAD) framework for Alpine Canada.

2000

Balyi is contracted to build a sport development pathway for the Irish Coach and Athlete Training Institute.

2004

Work begins on LTAD frameworks for all 58 national sport organizations in Canada.

2005

 The movement is named Canadian Sport for Life.

2005

The Canadian Sport for Life—Long-Term Athlete Development resource, funded by Sport Canada, is published.

2006

No Accidental Champions, addressing pathways for athletes with disabilities, and Developing Physical Literacy are published.

2006

The first Canadian Sport for Life Summit is held.

2007

All provinces and territories adopt the LTAD framework.

2011

The McConnell Family Foundation Community Connections project launches, laying the groundwork for what becomes Physical Literacy for Communities.

2012

A second edition of Canadian Sport for Life–Long-Term Athlete Development is published.

2013

The first International Physical Literacy Conference is held in Banff.

2014

Sport for Life incorporates as a not-for-profit, with founder Richard Way as CEO.

2015

The Physical Literacy for Communities project begins, funded by the RBC Learn to Play grant.

2015

The Caribbean Association of National Olympic Committees hires Sport for Life to build LTAD frameworks across six member states.

2016

The Indigenous Long-Term Participant Development Pathway, created in response to the Truth and Reconciliation Commission’s report and in consultation with the Aboriginal Sport Circle and ISPARC, is published.

2017

Physical Literacy for Communities expands into B.C. and Ontario, leading to partnerships with the B.C. Ministry of Health and the Ontario Trillium Foundation.

2017

Sport for Life receives the Canadian Medical Association's national Award for Excellence in Health Promotion.

2018

Sport for Life for All Newcomers to Canada is published.

2018

The International Physical Literacy Conference holds its first Middle East and North Africa edition in Manama, Bahrain, leading to Arabic versions of Long-Term Development in Sport and Physical Activity and Developing Physical Literacy.

2019

A third version of LTAD is published, rebranded as Long-Term Development in Sport and Physical Activity.

2019

Quality Sport for Communities and Clubs is published.

2019

The International Physical Literacy Conference is held in Europe for the first time, in Umeå, Sweden.

2020

Sport for Life grows to a team of 25 employees and more than 100 contracted experts.

2020

Sport for Life takes part in the Global Design Challenge, reimagining sport for a COVID-19 and post-COVID-19 world.

2023

The International Physical Literacy Conference is held in the U.S. for the first time, in New York.

2025

Founder and inaugural CEO Richard Way retires. Drew Mitchell becomes Sport for Life's second CEO.

2025

The New-to-Canada Long-Term Development in Sport and Physical Activity Pathway is published.

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What's coming next.

Our Future Vision

Sport for Life's vision is simple: quality sport and physical literacy for everyone, for life.

Over the past 20 years, we've changed how Canada thinks about athlete development. We led the shift from a system built around performance and results (the triangle) to one built around the whole person (the rectangle).

  • A system that prioritizes results over people isn't healthy, safe, or sustainable.
  • A system built on good programs, good people, and good places keeps more people engaged and lets them pursue their potential for longer.
  • Performance at the highest level should be the result of a quality system, not its purpose.

We want quality sport, not just traditional sport, to become the standard across Canada, with individuals, organizations, and communities taking ownership of that shift in their own context. Quality sport is welcoming, inclusive, safe, and fun. It's developmentally appropriate and progressively challenging. It builds high-performing humans through sport and physical activity, not just high-performing athletes.

We work to connect sport, recreation, education, and health, and to align national, provincial, territorial, and local efforts, so the people inside the system are better served by it.

We plan to make this happen by:

  • Investing more at the grassroots and provincial/territorial level
  • Aligning sport and physical activity through national projects and partnerships
  • Helping reshape the Canadian Sport System to be more inclusive and effective, from the playground to the podium

Expanding our work globally. 

We help governments and sport organizations turn high-level policy into real-world results. We work in more than 65 countries, and our international work focuses on lasting, systemic change, not one-off programs.